Your marketing needs to convey one strong single-minded idea.
Otherwise your target audience starts seeing double.
We make certain to help every client develop or refine a USP - unique selling proposition.
It's what communicates the primary benefit of your product or service. It's also what sets you apart from your competitors and makes you look better.
It must be clear, concise and easy to remember.
There are no two ways about it: When it comes to unique selling propositions... you need the right one.